Schneider Polls Says He, Dold Dead Even In 10th DistrictPosted on May 30, 2012
From the Journal Online
Schneider Polls Says He, Dold Dead Even In 10th District
Campaign officials for 10th Dist. Congressional candidate Democrat Brad Schneider released a new internal poll today (Tuesday) they say shows U.S. Rep. Robert Dold (R-10th) neck-and-neck with Schneider and vulnerable in November’s general election.
Overall, the poll of 400 likely voters in the 10th conducted between Monday, May 21 and Wednesday, May 23 shows the two dead even both with 39% of likely voters saying each candidate had their vote.
Among Independents, the race was closer with 31% breaking for Schneider and 23% supporting Dold.
Schneider campaign officials said the dead even polling is even more significant given a two to one advantage in name recognition held by freshman incumbent Dold.
The Schneider poll shows residents in the newly remapped district do not have a strong opinion about Dold. Polling shows 35% of voters view Dold favorability and 31% unfavorably. Likely voters in the new district that includes part of the old 10th Dist. viewed Dold favorably by 35% to unfavorably 34%.
As far as Dold’s job rating, 43% of voters in the new district said Dold was doing an excellent or good job, while 30% said his performance was not so good or poor. Voters from parts of the old 10th still in the new district said Dold’s job performance was 45% excellent or good and 35% not so good or poor.
Part of the poll that is less clear is voter opinion after being “informed” about the biographies of both candidates.
The “informed” poll shows Schneider clearly out in front 48% to 41%, “after voters hear brief biographical information and positive messages on both candidates,” a campaign memo on the poll released to the Journal said.
Schneider campaign spokesman Reed Adamson said background biographical information given about both candidates in polling interviews was positive and taken from the Dold campaign talking points about the candidate.
The text of those biological paragraphs lists information about both candidates’ careers, and, in Dold’s case features many regular talking points used by Dold’s campaign listing him as a moderate, common sense leader.
One sentence at the end of Schneider’s biography could be seen as a slight against Dold, saying, “Supporters of Schneider say that what you see is what you get—he is one of us who does not change his values based on politics or who he is talking to or pretend to be anything other than what he is.” Schneider has used similar lines in his campaign messaging to contrast himself with Dold.
The Journal reached out to Dold campaign officials for comment on this recent poll but did not hear back Tuesday by press deadline.